Kar Ho Lim

Research Agricultural Economist


Kar Ho Lim is a research agricultural economist with the Diet, Safety, and Health Economics Branch in the Food Economics Division. Kar Ho joined the Economic Research Service in September 2020. His research topics include consumer demand, food safety issues, food labeling policy, and food marketing.


Prior to joining ERS, Kar Ho was a faculty member in the Department of Agricultural and Environmental Sciences at Tennessee State University (2015–2020) and the Department of Food and Resource Economics at Korea University (2013–2015).


Kar Ho received his PhD from the University of Kentucky in 2012.

Professional Affiliations

Kar Ho is a member of the Agricultural and Applied Economics Association.

Selected Publications

Lim, K.H., and M. Reed. 2020. “Do ecolabels cheapen wines?” Journal of Cleaner Production 245, 118696.

Lim, K.H., W. Hu, and R.M. Nayga Jr. 2018. “Is Marine Stewardship Council’s ecolabel a rising tide for all? Consumers’ willingness to pay for origin-differentiated ecolabeled canned tuna,” Marine Policy 96:18-26.

Lim, K.H., W. Hu, L. J. Maynard, and E. Goddard. 2018. “Interpersonal and Institutional Trust Effects on Country of Origin Preference,” Consumer Perception of Food Attributes: Consumer Perception of Food Attributes 188.

Lim, K.H., M. Vassalos, and M. Reed. 2018. “Point-of-sale specific willingness to pay for quality-differentiated beef,” Sustainability 10(7):2560.

Vassalos, M., and K.H. Lim. 2016. "Farmers’ willingness to pay for various features of electronic food marketing platforms," International Food and Agribusiness Management Review 19.1030-2016-83119:131-149.

Lim, K.H., and W. Hu. 2016. “How local is local? A reflection on Canadian local food labeling policy from consumer preference,” Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie 64(1):71-88.

Lim, K.H., W. Hu, L.J. Maynard, and E. Goddard. 2014. “A taste for safer beef? How much does consumers’ perceived risk influence willingness to pay for country‐of‐origin labeled beef,” Agribusiness 30(1):17-30.

Lim, K.H., W. Hu, L.J. Maynard, and E. Goddard. 2013. “US consumers’ preference and willingness to pay for country‐of‐origin‐labeled beef steak and food safety enhancements,” Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie 61(1):93-118.