Consumers with higher food safety risk perceptions were willing to pay more for grass-fed and organic beef
- by Kar Ho Lim
- 3/7/2022
Two horizontal bar charts with whisker plots of 95-percent confidence intervals. One shows how much survey respondents would pay extra for grass-fed beef based on their perception of food safety risk. The other shows what respondents would pay extra for organic beef based on their perception of food safety risk.