Economic Research Report No. (ERR-146) 36 pp

April 2013

Households' Choices Among Fluid Milk Products: What Happens When Income and Prices Change?

Many households suffered a decrease in income during the 2007-2009 recession. This study examines households' purchases of fluid milk products in response to income and price changes. It focuses on three levels of fat content, two package sizes, and organic versus conventional milk.

Keywords: Milk purchases, milk prices, dairy product, dairy prices, organic milk, household income, household food economizing behavior, Homescan data, fluid milk, recession

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