Less fluid milk in the U.S. marketplace, but more of it was low-fat in 2017 than 40 years earlier
According to Economic Research Service (ERS) food availability data, the per person supply of fluid cow’s milk available for Americans to drink decreased by 40 percent over 1977-2017, from 29.0 to 17.3 gallons per person. Whole milk availability drove this decline, falling from 18.7 gallons per person in 1977 to a low of 5.1 gallons in 2014, then up to 5.7 gallons in 2017. Availability of milk with 2 percent milk fat grew from 5.5 gallons per person in 1977 to a high of 9.2 gallons in 1989 before falling to 5.8 gallons in 2017. In 2005, 2 percent milk replaced whole milk as the most popular milk type. Availability of 1 percent milk has held steady at around 2.5 gallons per person for the last two decades, and skim milk reached its peak in 1997 at 3.9 gallons per person. Several factors—including competition from alternative beverages, an aging population, and changing consumer attitudes and preferences regarding milk fats—affect trends in U.S. per person milk availability. The data for this chart come from the ERS Food Availability (Per Capita) Data System.
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