Share of online organic food sales tripled in recent years
Markets for organic food began emerging in the 1970s as consumers became concerned about the growing use of synthetic fertilizers and pesticides and their effect on the environment and health. At that time, standards were developed on a State-by-State basis, and organic foods were largely sold in natural food stores. Natural food stores, both large and small, remained the major outlet for organic food sales until the mid-2000s. In 2000, USDA established the National Organic Program and set organic standards for production, along with consistent national labeling. Organic retail food sales moved into conventional grocery retailers, and made up almost 60 percent of retail sales in 2020. Organic food subscriptions such as seasonal fruit baskets, online meal boxes, and other internet sales have created new supply chains for organic food. In 2019, internet sales jumped to 5 percent from 2 percent of total sales in 2012 and rose again in 2020 as consumers responded to the Coronavirus (COVID-19) pandemic. This chart appears in the USDA, Economic Research Service report, U.S. Organic Production, Markets, Consumers, and Policy, 2000–21, published March 2023.
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