Recent Changes in Marketing and Trade Practices in the U.S. Lettuce and Fresh-Cut Vegetable Industries
- by Lewrene Glaser, Gary Thompson and Charles Handy
- 5/1/2001
Overview
This report investigates how retail consolidation, changes in technology, and increased consumer demand for convenience, product diversity, and year-round availability have all influenced shipper-retailer relations in the lettuce and fresh-cut vegetable industries.
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