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Recent Changes in Marketing and Trade Practices in the U.S. Lettuce and Fresh-Cut Vegetable Industries

  • by Lewrene Glaser, Gary Thompson and Charles Handy
  • 5/1/2001
  • AIB-767

Overview

This report investigates how retail consolidation, changes in technology, and increased consumer demand for convenience, product diversity, and year-round availability have all influenced shipper-retailer relations in the lettuce and fresh-cut vegetable industries.

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