U.S. strawberry consumption continues to grow

U.S. per capita strawberry use has generally trended higher since 1980, and the current production forecast supports the outlook for continued growth in 2014. Per capita use of fresh strawberries is expanding the fastest, reaching a record 7.9 pounds in 2013, in response to greater awareness of the importance of healthy diets, increased year-round availability through domestic production and imports, and adoption of improved varieties.