Store brand food product introductions set record in 2009

In 2009, a record-setting 810 new private-label (store brand) foods appeared on retail shelves-7 times more than in 2001. Private-label foods ranked fourth among new product claims in 2009, accounting for 3.6 percent of all new product claims-ahead of "high vitamin," "low or no trans fat," "quick," "no preservatives," and "organic." This chart appeared in the June 2010 issue of Amber Waves.