Seasonality of grower prices for strawberries influenced by market changes

A chart showing monthly seasonal pattern in grower price index for strawberries.

Developments in fresh fruit markets over the past 30 years, including changing production patterns, increased imports, improved storage, and shifts in consumer demand, have influenced the seasonal pattern of prices faced by U.S. growers. ERS analysis indicates that market conditions unique to each commodity affect the seasonality of grower prices. Products such as strawberries demonstrate a classic seasonal pattern for fresh produce, with higher prices at the beginning and/or end of the marketing season. However, there have been changes over time in the months when low and high fresh strawberry prices are realized. In the 1980s, the average monthly price index was at its lowest point in May, when shipment volumes were near their peak, but by the 2000s the low price point had moved to June, with high grower prices also shifting to later in the year. The range between high and low grower price indices did not change significantly for strawberries over the period studied, but it did for other fresh fruit, such as fresh peaches, grapes, and oranges. Find this chart and more in Evolving U.S. Fruit Markets and Seasonal Grower Price Patterns.

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