Growth in the number of U.S. farmers markets slows in recent years
A farmers market is a collection of two or more farm vendors selling agricultural products directly to customers at a common, recurrent physical location. According to USDA’s Agricultural Marketing Service (AMS), from 1994 to 2019, the number of farmers markets rose from 1,755 to 8,771 in 2019, averaging growth of nearly 7 percent per year. Expansion began to slow in 2011 before eventually falling below a 1-percent per year increase between 2016 and 2017. Since then, growth in the number of farmers markets has remained modest and stable. A USDA, Economic Research Service (ERS) report found that shares of local food sales have increased at intermediate market outlets, such as grocery stores, restaurants, and distributors. Increased availability of local products at these outlets corresponds with a plateau in purchases at direct-to-consumer outlets such as farmers markets and contributes to the observed slower growth relative to the prior two decades. According to market managers surveyed in the USDA’s AMS and NASS 2019 National Farmers Market Manager Survey, about two-thirds of farmers market vendors reported an increase in overall production and one-third reported increasing the number of workers they employed on their farm to meet demand. Additionally, an estimated 40 percent of vendors reported selling imperfect products that otherwise wouldn’t be sold in mainstream markets. Further, 77 percent noted that their participation led to the increased production of diverse products which in turn led to the expansion of offerings for farmers market clientele. This chart updates one found in the ERS report, Local Food Systems: Concepts, Impacts, and Issues, May 2010.
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