About 16 percent of retail food expenditures in 2018 were for products labeled “natural”
- by Fred Kuchler and Megan Sweitzer
- 8/30/2023
Foods labeled “natural” accounted for 16.3 percent of retail food expenditures in 2018. “Natural” labels were found predominantly on processed products and less so on fruits and vegetables, with dairy having the highest frequency of “natural” claims.
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