In the Long Run: Milk and Soft Drink Consumption
- by Jane E. Allshouse
- 4/1/2004
Between 1947 and 2001, per capita consumption of carbonated soft drinks more than tripled while beverage milk consumption declined by almost one-half. In 1947, Americans consumed on average 11 gallons of carbonated soft drinks and 40 gallons ofbeverage milk. In 2001, per capita milk consumption had dropped to 22 gallons, while soft drink consumption soared to 49 gallons.
