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Vertical Coordination of Marketing Systems: Lessons From the Poultry, Egg and Pork Industries

by Stephen Martinez

Agricultural Economic Report No. (AER-807) 45 pp, May 2002

The report examines the role of contracts and vertical integration in reducing transaction costs. The report further explores benefits from new methods of vertical coordination and the implications for future research.

Keywords: Vertical coordination, vertical integration, contracts, transaction cost economics, technology, measuring and sorting costs, poultry, pork

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Last updated: Friday, June 01, 2012

For more information contact: Stephen Martinez