The following recordings
were created on April 15 and 16, 2010 with
Adobe Connect. To view the recorded session, click
on the image associated with the session.
When you play a recording, a recording navigation
bar appears at the bottom of the page. Use the
navigation bar to move forward and backward within
the video. For optimal performance, a high-speed
Internet connection is recommended for recording
playback.
This conference video is provided to inform interested
parties and to encourage discussion. The views
expressed are those of the presenters and do not
necessarily reflect the views of ERS or USDA.
| Session |
View Adobe Connect Recordings |
Opening
Remarks—Thursday April 15, 2010
Katherine (Kitty) Smith, Administrator, Economic Research Service, USDA
Overview of Behavioral Economics:
Applications to Food Choice and Obesity
George Loewenstein, Carnegie Mellon University |

View Session |
Panel 1: An Evolving Understanding of the Determinants of Choice
Moderator: Jay Variyam, Economic
Research Service, USDA
Identifying Behavioral Economic Factors Affecting Food Consumption
Diane Whitmore Schanzenbach, University of Chicago
Neural and Behavioral Evidence of Context-Dependent Food Preferences
Benjamin Bushong, California Institute of
Technology
Tempting Food, Cognitive Load,
and Depleted Decision-Making
Christopher Bryan, Stanford University
Discussant: Joe Derochowski,
The NPD Group
Note: Due to technical difficulties, Thursday afternoon's presentations by Cass Sunstein, Joseph Price, Kevin Volpp, Tom Chang, Anthony Stanowski, Loran Nordgen, Paul Rozin, Julie Downs, and David Just are not available. |

View Session |
Welcome and Opening Remarks—Friday, April 16, 2010
Laurian Unnevehr, Director, Food Economics Division, Economic Research Service, USDA
The Challenge: Serving Healthier
Meals that Children Will Eat
Janey Thornton, Deputy Under Secretary, Food and Nutrition Service (FNS), USDA
How Can Behavioral Economics Help
Us Meet this Challenge? Overview of Behavioral
Economic Concepts and their Potential Application
to Child Nutrition Program Improvements
Lisa Mancino, Economic Research Service, USDA |

View Session |
Panel
1: Using Behavioral Economic Research to
Identify Strategies for Changing Children's
School Food Choices
Moderator: Joanne Guthrie, Economic
Research Service, USDA
Panel
Brian Wansink and David Just, Cornell University
Christine Wallace, Director of Food Service, Corning-Painted Post Area School District
Sean Cash, University of Wisconsin
Panel 2: The Problem of Changing
School Food Offerings: Costs, Decision Biases,
and Other Barriers to Change
Moderator: Constance Newman, Economic
Research Service, USDA
Panel
Benjamin Senauer, University of Minnesota
Jean Ronnei, Director, Nutrition and Commercial Services, Saint Paul Public Schools
Diane Whitmore Schanzanbach, University of Chicago |

View Session |
Panel
3: Understanding the Role of Norms, Nudges,
Information, and Incentives in Implementing
Food Policy Changes
Moderator: Katherine Ralston, Economic
Research Service, USDA
Panel
Marlene Schwartz, Yale University
Vonda Fekete, State Director, Child Nutrition Programs, Pennsylvania
Discussant: Cindy Long, Food and Nutrition Service, USDA
Panel 4: Overcoming Status Quo Bias to Encourage Production and Procurement of Healthier Foods
Moderator: Mary Gray, Economic
Research Service, USDA
Panel
Tony Liquori, School Food Focus
Helene Clark, Conagra Foods
Laura Walter, Food and Nutrition Service, USDA
Discussant: Bob Bloomer, Chartwells
Panel 5: Conducting School-Based Research: Getting Data, Access, Cooperation
Moderator: David Smallwood, Economic
Research Service, USDA
Panel
Karen Cullen, ARS Children's Nutrition, Baylor
Mary Kay Fox, Mathematica Policy Research
Roy Olson, NutriKids
Discussant: Rusty Tchernis, Georgia State University
Summary Discussion
Research Perspective:Parke Wilde, Tufts University
FNS Perspective:Cindy Long, Food and Nutrition Service, USDA |

View Session |
Return to the conference homepage.
|
|