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Between 1947 and 2001, per capita consumption of carbonated
soft drinks more than tripled while beverage milk consumption
declined by almost one-half. In 1947, Americans consumed
on average 11 gallons of carbonated soft drinks and 40 gallons
of
beverage milk. In 2001, per capita milk consumption had dropped to 22 gallons,
while soft drink consumption soared to 49 gallons.
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